The city of Chicago thought Derrick Rose was following in the footsteps of Michael Jordan, and to some degree, he has been, but that doesn't include his shoes.
Jordan has long been the most synonymous name with Nike, but now the Chicago Bulls and their fans' hopes ride on the soles of Adidas that Derrick Rose rocks.
Not just any Adidas, but the new adiZero shoe.
The commercial puts a heavy emphasis on the number 9.8, and it turns out that the number has nothing to do with basketball and everything to do with the weight of the shoe.
Rose is one of the most explosive jumpers in the entire league, and now he apparently has the lightest basketball shoe out there.
Chicago is currently trailing Miami in the Eastern Conference finals 2-1.
Offensively, Rose is the catalyst for everything the Bulls do, and now we may know why he can jump so high.
Adidas' new campaign will intrigue viewers, fans and shoe junkies alike, at least for some time.
Shoe sales will get an obvious boost if Rose can win some more games, but he's facing off against LeBron James and the very company that Chicago's history was built on, Nike.
Adidas and their three stripes are apparently "all in," but will it be enough for the Bulls and Rose?
We shall see.
