2011年10月30日星期日

Shoe Association Investigates Dumping Allegations on Nike and Adidas

The Indonesian Shoe Association has begun investigations over dumping circumventions on Nike and Adidas producers in Indonesia following allegations made by Brazil. The association's secretary-general Binsar Marpaung said the investigation would take one month.

we must investigate and clarify this first because it's a sensitive matter, he told Tempo yesterday. After the investigation on 10 shoe factories belonging to both brands is complete, the association will be able to verify the allegations.

Binsar said the Brazilian Footwear Industries Association (Abicalcados) filed the accusation on October 4. The association promised to obey the antidumping circumvention principles. we won't support circumvention, said Binsar, calling on the Brazilian government to be fair.

On a separate occasion yesterday, Trade Minister Gita Wirjawan said he was still studying the allegation.

Previously, the Trade Ministry's trade security director Ernawati said Brazilian businessmen had asked for antidumping protection against Indonesian exported shoe products.

Since July 2010, Brazil has accused Indonesia, Vietnam and Malaysia of dumping cheap shoes from China on the Brazilian market. Ever since, Brazil has been reinforcing its antidumping circumvention law by applying a regulation which requires 40 percent local content on exported products and 25 percent additional content.

2011年10月27日星期四

Man pleads guilty to having counterfeit sneakers

An African man pleaded guilty Monday to having dozens of counterfeit Nike tennis shoes and will likely be deported following the crime.

Alio Ango, 39, of Wind Road, Greensboro, pleaded guilty to felony criminal use of a counterfeit trademark. Graham police charged him with possession of 77 pairs of counterfeit Nike sneakers on Aug. 29, 2010. Ango was arrested April 19 and remained in the Alamance County jail until Monday’s hearing.

Following the hearing, Alamance County Assistant District Attorney Larry Brown said Graham police didn’t have evidence that Ango was selling the shoes, only that they were counterfeited and he had possession of them.

Defense attorney Brad Buchanan told Superior Court Judge Elaine M. Bushfan that Ango was “trying to survive.” Ango speaks very limited English and has no formal education, Buchanan said.

Ango speaks Hausa, a language common in the west African nations of Niger and Nigeria. It was unclear where he was born. His hearing was delayed for some time while the court located an interpreter fluent in Hausa.

He had no prior criminal record.

Bushfan issued an active three- to four-month sentence with credit for 189 days spent in jail. Payment of court costs and $450 for attorney fees were waived. Following the hearing, Ango was placed in custody of U.S. Immigration and Customs Enforcement. It is likely he will be deported.

Bushfan ordered the counterfeit shoes be given to a charitable organization or destroyed.

2011年10月26日星期三

Nike designer wears Kevin Durant "Year of the Dragon" KD IV to charity game

As it turns out, Kevin Durant and LeBron James were not the only Nike stars debuting some new colorways during last week's Oklahoma City All-Star Classic.  Nike designer Leo Chang may have outshined both Durant and James with his "Year of the Dragon" Nike Zoom KD IVs.  Change tweeted a picture of the shoes as he was hanging out with Kevin Durant's mom, Wanda Pratt, who also happened to be rocking the "Nerf" KD IVs herself.

With scales resembling that of a dragon (as if we know what a dragon actually looks like, but whatever...) on the midfoot strap and a color scheme that resembles that of the highly popular Nike LeBron 9 "China," the overwhelming theme seems to be, "yeah, Nike really loves the Asian market."  No release information has been given on this colorway, but here's hoping it won't be exclusive to Asian territories and people have to be insane prices to get them stateside.

2011年10月25日星期二

Have You Seen this Child? Robert "Robbie" Wood, Jr., Age 8, Richmond, VA

Robert "Robbie" Wood, Jr., is an 8-year-old autistic boy who is missing from his home in Richmond, Virginia. Last seen on October 23, 2011, he was wearing a red long-sleeved t-shirt, blue athletic pants, and black Nike shoes. Robbie may be in need of medical attention.

Description: Robert "Robbie" Wood, Jr., is an eight-year-old white male. He was born November 20, 2002. Robbie has blonde hair and blue eyes. He weighs 75 pounds and stands 4’6" tall. Robbie wandered away from his family on an outing.

Searchers have covered over 2000 acres, including 80 acres that comprise the park where he disappeared. If Robbie is not found by Wednesday, October 26, 2011, morning, volunteers are asked to meet at Kings Dominion, bringing a photo idea and wearing appropriate clothing and shoes to participate in a search. Volunteers should be able to walk at least five miles.

Robbie was last seen walking along one of the trails at the North Anna Battlefield Park with a brother, his father, and a family friend at approximately 2:00 p.m., Sunday, October 23, 2011. Emergency personnel have been searching the park using helicopters and K-9 units.

2011年10月24日星期一

Recycling athletic shoes

The Whitehall Middle School Environmental Club is sponsoring a Nike Reuse-A-Shoe Drive for recycling until Nov. 4.

The club is collecting old athletic shoes, of any brand, at each school building. The goal is to collect 500 pairs of shoes.

Nike will pay for the shipping, and upon receipt, they will break the shoes apart into their component parts and recycle them into the materials to make running tracks and the padding underneath basketball and tennis courts.

There are donation boxes in the offices of all of the Whitehall district抯 school buildings if community members would like to donate shoes. Parents can send old shoes to school with their children. Any shoes collected that are non-athletic or still usable, will be donated to Goodwill.

Marketing TebowMania: More than just the Broncos' QB

Tim Tebow is balancing a double life. There is Tebow the Broncos quarterback, the 24-year-old second-year NFL player trying to blend in with his teammates while deflecting the intense attention that simmers around him as he prepares to make his first start of 2011 today.

Then there is Tebow the humanitarian, a corporate pitchman and inspirational public speaker with a combination of charisma and collegiate success that has turned him into a celebrity whose fame transcends sports.

And then there is the dichotomy.

For as much as the quarterback appears humbled by his massive popularity, TebowMania is, in part, a self-created phenomenon. Tebow has surrounded himself with a tightknit inner circle of family and friends that double as business partners — Tebow Inc., if you will — who together have carefully planned his every off-field endeavor.

"It goes back, a little bit, I guess, to growing up and my parents and the way they raised me. You want to have people around you that you trust, in everything," Tebow said. "It's not about all the normal things — it's not about let's make the most money we can or being the most popular, but ultimately doing what we want to do and what's in our hearts. It's special, and it's fun."

Team Tebow is a tight network, with family at its core.

Tebow's older brother Robby is his roommate, closest friend and his de facto manager for everything away from football through the sports marketing company XV Enterprises. The company, with Tebow as its only client, is intrinsically linked with the Tim Tebow Foundation, the quarterback's charitable Christian-based organization.

The Tebow family, after selecting agent Jimmy Sexton to handle all contract matters (and some business-related deals) when his career at Florida was done, decided to forge ahead with their own marketing of Tim. It was an unconventional path for someone with Tebow's enormous success as a college player with a Heisman Trophy and two national championships.

From Tebow's perspective, keeping his business in-house, with his brother and partner Angel Gonzalez in charge, gives him a better platform to pick his off-field projects and tie them to his foundation.

"We figured that we could put together something that could handle my marketing. We could save a lot of money, but also do the things that we wanted to do," Tebow said. "Look at my endorsement deals — so much of what they do is supporting my foundation. We can structure that. If you had a different company, they're not going to structure that money."

A marketing magnet

Indeed, he has partnered locally with businesses such as Denver Mattress, with $15 for each mattress sold in May and June 2011 going to the foundation, and Groove Auto for a "Drive for Education" program for at-risk youth. But most of Tebow's marketing has been on a much grander scale.

From the time he played his last college game, in January 2010, and started his first NFL game 11 months later, Tebow signed national deals with Nike (shoes and apparel), EA Sports (video games), FRS (nutritional supplements) and Jockey (apparel). Such major deals are possible because Tebow possesses many of the traits companies are looking for in an endorser, said Stephen McDaniel, a professor at the University of Maryland who specializes in sports marketing.

"He's a good-looking, fit guy, so he's got that sex appeal, and when you listen to him, he's very down-to-earth. That's the persona," McDaniel said. "And there is also this sense of him facing adversity. Not necessarily personal adversity, but professional adversity, and still he comes across as this humble guy."

That does not appear to be the image Team Tebow tried to promote this offseason, as he was among the most visible NFL players during the lockout, in large part because of a major publicity push to promote his autobiography, "Through My Eyes," released in late May.

In addition to book signings in Colorado and Florida, there were appearances on "The Daily Show with Jon Stewart" and "Jimmy Kimmel Live," guest spots on Fox News and MSBNC, and a taped appearance on the reality show "The Biggest Loser." Tebow presented an award at the ESPYs in July and was the subject of an hour-long documentary about his pre-draft journey that aired on ESPN. The documentary, "Tim Tebow: Everything in Between" will be released on DVD next month. It was filmed and produced by Chase Heavener, the son of one of Tebow's father's oldest friends.

"As far as access goes, he trusted us because we were friends," Heavener said. "We were probably the only people who could have done what we did because we were friends. That was the bottom line."

With all the publicity in recent months, it's no wonder that news he unseated Kyle Orton as the Broncos' starting quarterback drew a crowd of more than 60 media members to Dove Valley and has dominated cable sports news, newspaper coverage and sports- talk radio chatter the past two weeks.

All Tim, all the time

Here in Denver and among NFL fans, it seems there cannot be enough Tebow.

From the moment he signed with the Broncos, he's had one of the top-selling jerseys in the NFL. Nationally, though, there is some evidence of Tebow Fatigue. According to Henry Schafer, executive vice president of The Q Scores Company, which collects data to gauge the popularity and marketability of celebrities, Tebow's positive Q score dropped from 22 in February — an extremely high score on par with Drew Brees and Aaron Rodgers, the past two Super Bowl MVPs — to 18 a month ago. That's still a high score, Schafer said, but a noticeable decline.

Tebow's negative Q score, in turn, has increased since he left college from a 22 to 27. (By comparison, No. 1 overall draft pick Cam Newton had a negative score of 42, and the average athlete rates 28). A Q score is a scale the marketing industry uses to gauge a celebrity's popularity and likeability.

"He stirs emotions, no question about it. But he can make it work to his advantage. He'll get noticed, for better or for worse," Schafer said. "There seems to be a love to dislike him, people love to criticize him. He could change a lot of people's minds if he does well for Denver."

And he could become even more marketable, Schafer said.

"Peyton Manning is the high-water mark," Schafer said. "If (Tebow) pulls it off on the field, he can start approaching that kind of level."

2011年10月20日星期四

Technology: Leading the population to joblessness

In 1917, baseball player and shoe salesman Chuck Taylor took the already popular "All Star" canvas shoe design used by Converse and created the Chuck Taylor All-Star.
The shoe fit comfortably to the foot like typical converse shoes but also gave much needed support and stability to the ankle. These new shoes were an instant hit and during World War II the United States military used Chuck Taylors for all combat training due to their low price. In 2003, however, Nike bought Converse Shoes and after numerous bankruptcy filings, began to produce the shoes in China, Vietnam and Indonesia.
The means of production have shifted in most other areas of our economy as well. The former computer giant IBM has sold off its commercial manufacturing business to the Asian company Lenovo. This quantity of jobs lost by Americans is not a sign of what has happened in our country during our economic boom and bust, but rather a shadow of the future showing a time where there are – simply put – less jobs.This conclusion is also held by New York University journalism professor Jeff Jarvis, who stated on Aug. 5, 2011 that our national recovery from the largest economic downturn since the Great Depression will not just be jobless, but will result in less jobs overall for our nation. The idea is simple. Technology increases efficiency and increased efficiency means that fewer employees are needed. This then ripples down through the entire economy.
Many economists and politicians would shudder and choose to forget that last paragraph. For many, choosing not to acknowledge that many jobs – such as those in the print industry – will never be coming back is not an option. Any job replaced by a blog, robot, computer or even fewer people will never exist again. With that said, the only remaining option resides in how we as a nation look at that fact and move on. Moving on, however, isn't nearly as hard as you may think.
It's a matter of simply doing what we Americans have been known for since our nation's founding. We must embrace not our ability to produce real tangible products, but instead produce the ideas behind the products and then find a way of marketing them to the world. China doesn't design the next iPhone or Dell laptops, American engineers do. The biggest grossing websites on the Internet – Google, Facebook, YouTube, and Yahoo! – were all created by American entrepreneurs. Mac OS and Windows were both created by Americans. Are any of these things tangible? Nope. But they are incredibly valuable and world changing.
It's time to recognize that we as a nation are not going to be the largest producers of any physical products. Both China and India's overwhelming population will surpass us in terms of producing physical goods for the world.
We will, however, own the companies and the ideas for the products that are made. Isn't that enough? If every unemployed American stopped looking for a job in the economy and instead created one for themselves by working hard at improving something in our society, be it a product or a service – high tech or low tech – they themselves can create labor and market their ideas to the world.
The time is nigh for self-motivated individuals to create too. With services like kickstarter.com to help raise funds for an idea and a large proliferation in Do It Yourself expertise via Make Magazine, Instructables and community fabrication workshops, anyone with a thought can take that idea and make it into a reality. Anyone can be a 21st century Chuck Taylor.